Tape App

Strategy and branding for the next wave of collaborative video.

Tape App

Background

As social media comes of age, video has emerged as the choice of Gen Z. Tape is a collaborative video platform dreamt up by a visionary team with their finger on the teen pulse. The alpha version of the Tape app was met with resounding popularity and the platform is poised to break into the mainstream in 2016.

Quick Facts

  • Industry
    Social Media / Consumer Video
  • Funding
    Privately Funded
  • Team
    Founders / Contractors
  • Products
    Native iOS App
  • Customers
    Gen Z / Brands & Celebrities

Challenge

Tape needed an identity they could present to consumers, brand partners, and investors. To capture the spirit of Tape, our challenge was to create a versatile brand system that works just as well in fundraising decks as it does on a step and repeat.

Solution

Young people are looking for a place to make authentic connections, so we positioned Tape as a platform to celebrate everyday moments. Highlighting Tape’s roots in video, the mark is a playful representation of a play button. A colorful brand system dresses the brand up and down to fit any occasion.

Primary Logomark

Secondary Logomark

Wordmark

Results

The Tape team immediately put their new brand to work telling their story to potential investors and brand partners. The brand system infuses every presentation and brand partnership with the essence of Tape as they pave their way through the new social media landscape.

“I found true collaborators in HPZ to bring my vision to life.”

Garret Alan Jiroux
CEO, Tape

Brand Palette

Typography

Credits

Michelle Priest, Principal
JJ Kaye, Principal
Travis Korte, Researcher
Brian Russell, Advisor