IA MED is the leader in specialized flight and tactical paramedic training. Paramedics and nurses seeking advanced skills needed for career growth require dedication, support, and guidance. With an emphasis on care and support in their training, IA MED is setting a new standard for developing elite first responders.
IA MED needed a brand that would project success as they entered a phase of business expansion. To elevate IA MED, our challenge was to build a brand that represents strength and support across the medical and military communities.
Flight medics are highly coveted and respected roles, so we positioned IA MED as a sign of dedication to advanced training. The mark resembles a badge of accomplishment supported by a brand system that balances sturdy typography with swift blades and bold colors.
Since their rebrand, IA MED has seen financial successes tied to their image of professionalism. Conversion rates on their Facebook ads have increased 400%, a key revenue driver. Additionally, they’ve secured multiple government contracts and solicited potential sale offers from interested parties.
"The design process has given us a true image of professionalism in our market."