We have a proven record bringing innovative creative concepts into the world as effective digital experiences.


High Pressure Zone helps strategic leaders integrate design to drive innovation. We build lasting relationships with our clients to understand their goals and help their businesses thrive.

Today, investing in design is the difference between a novel idea and a game-changing innovation. We started HPZ to meet the changing needs of design and business.

Michelle and JJ bring 10 years of experience working as creative technologists with clients including Google, UCLA, Disney, MOCA, Droga5, the US Marines, and successful startups.

Michelle Priest and JJ Kaye, 2015

Michelle Priest

Before co-founding High Pressure Zone, Michelle was Director of Production at Use All Five, a digital design studio. Previously, she worked as a Technical Writer at Google on the launch of Google+. Michelle got her start in the tech industry as a Product Manager at several early stage companies. A UCLA grad with Bachelor’s degrees in both Economics and Linguistics, Michelle believes design can be used to address tough challenges in our connected world.


JJ Kaye

After six years leading an award-winning team as Creative Director at Use All Five, JJ co-founded High Pressure Zone. He’s been an advisor to many early stage companies and has a deep understanding of both design and technology. Early in his career, JJ served as CTO of Little Engine, a small-business focused start-up. A fellow UCLA alum with a Bachelor’s in Design Media Arts, JJ believes the marriage of design and business is essential for the health of modern organizations.

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